As a business owner, getting your website online is just 1 of the major steps to getting you more sales/patronage for your business. There are several other steps essential to take that will bring more visitors to the website (a.k.a traffic).
These are 5 ways to get more sales from your website
This one, you just cant avoid. Paid search & social media advertising are both excellent ways of attracting visitors to your website. It’s easy to target your preferred audience by age, location, interests, and more. Each paid channel (Google, Facebook, Instagram, etc) has its advantages.
2. Be Socially interactive
Like earlier said, It’s not enough to just produce great content and hope that people find it. In this case, you have to be socially interactive. Frequently posting on social media using related hashtags, replying visitors comments and messages, increase your chances of more patronage. Twitter is ideal for short, brief (and teasing) links, whereas Google+ promotions can help your site show up in personalized custom search results. Facebook is ideal for longer posts and Instagram for image-related communications.
3. Include Video in Your Content Marketing Strategy
Text-based content is all well, normal and good. But, video can be a very important asset in both attracting new potential customers and making your site more interactive and rich. Video marketing is a superb way to grab and hold your audience’s attention, and boost traffic to your website at the same time too.
4. Don’t forget Email marketing
Emails are one of the best ways to reach customers, drive traffic and generate leads. Pop-up banners or sidebar ads can be placed on your website to generate subscriber opt-in’s. Services like Mailchimp, GetResponse and Aweber gives you free organization tools to help collect subscribers, schedule emails, send out campaigns, track responses and many more.
5. Research and Emulate the competition
If you don’t check out what your competitors are up to, you’re at a huge disadvantage. Use search engines and social media to monitor your competitors. Emulate the kind of content they produce that receives more engagement to bring traffic to your website.